Creating A Domain Name That Is Unforgettable!!

Domain names can be a critical part of your online business, so here are a few special rules to keep in mind when deciding on a name.

 

1. Don't use words that are uncommon.

 

Use words that are easy to understand, remember and spell. Do Not use words that only the Queen of England will understand or know the meaning to. Say the domain name out loud when you are considering it, and if it takes a while to sink in or have even a slight impact on you, then forget it.

Try use words that are often used in day to day conversation that have a high impact factor, and by that I mean, they will stick in your mind the very first time you hear it.

 

2. Pick a URL that is easy to spell and flows off the tongue.

 

In the past, and even now, people use mis-spellings of words to swipe traffic away from established and popular websites. So if you are building a business with great potential, you don't want to lose customers or give your clients away because of a mis-spelling. Even the word "misspell" is tricky as people would most likely forget an "s" or even add another one.

 

Try stay away from Hyphens. This is an outdated practice and isn't looked upon favourably by Google and other search engines. None of the big Fortune 500 Companies use hyphenated names, so why should you?

 

3. Pick a name that reflects you or your product.

 

It is often better to name your website after the product or service you are selling or giving away ie, dogtrainingclinic.com. This quite simply is easy to spell, remember, and distinguishes your product. People also use their own name as a URL, and although I don't go against their choice, my personal opinion on this is that unless you are a household name, are on magazines and books, are on tv, or you have your name plastered all over the place, then starting out with your name as a URL would not be the best choice.

 

4. DO NOT include a Big Brand Name in your URL.

 

Placing names such as Facebook or Amazon in your URL is dangerous. You have no time for legal battles, headaches and lawsuits. Always be careful and stay clear of well known trademarks. Stay on the lookout for copyrighted material. Research your name wisely.

 

5. Extensions to try and avoid.

 

Where possible, always use a .com url. This just makes sense as people distinguish it as a business. Avoid .org as this is used by non profit organisations. Don't use .biz or .net as these are generally used by technical websites or are internet related. Where possible, if you cannot get your hands on a .com, then go with the extention that reflects your country such as .co.uk.

 

Creating a website? Here is what you will need.

Creating a website can be done for a variety of reasons, for personal or business. When creating a website, there are a few fundamental tools you will require, such as the following:

1. Domain Name (ie. mywebsite.com)

This is the gateway to your website. This is where you will send people and how you will be found through the search engines. The goal is simple when it comes to domain names, all you have to do is come up with something that is easy to remember, easy to spell and easy to find. It can be keyword rich but it doesn't necessarily have to be. Better to be simple to spell and easy to remember than keyword rich.
Domains are paid for on an annual basis and yo can register them at companies such as GoDaddy.comor Namecheap.com.

2. Web Host

A website cannot exist without a web host. This is a company that stores your files on their servers, and provides the necessary expertise for you to create and save pages to the internet.
A web host is usually a monthly fee depending on the provider you sign with, and hosting can be done with companies such as Brainhost, Vodahost or Hostgator.

3. Web Building Software

There are many website design tools in the market, some free and some very expensive. There are programs for the beginners and others are meant for the seasoned website designer as the learning curve on these can be a long one.

Should you not wish to use a web editor, then you will have to learn HTML code. For most people however, this is out of the question as it can be very time consuming and confusing.

Kompozer is a free editor you can download. As you might expect, it does have limitations as free software is not always best, but it does get the job done.
Dreamweaveris an industry leader in web editing, however, unless you are a seasoned web designer, the learning curve on this is extremely time consuming.

From experience, I find XSitePro a very good web design software as it is extremely easy and user friendly, and it comes with all the bells and whistles. It is especially good for beginners and people wanting to earn money via Affiliate marketing.

Also remember that depending on the hosting company you sign with, they generally have some relly good website builders that are included in the package.